Camila Beauclair Maranezzi

About Camila Beauclair Maranezzi

With over 25 years of experience at global companies like Nike, PepsiCo, MasterCard, Nokia, and American Express, I bring strategic vision, innovative thinking, and a human-centered leadership approach. My career spans multiple regions~Latin America, Asia, Europe, and North America~offering a global perspective on building brands and driving sustainable growth through impactful solutions.As a leader, I believe in empowering people and fostering meaningful connections. My superpower lies in inspiring teams, unlocking individual’s potential, and creating collaborative environments where innovation thrives. Whether developing marketing strategies, launching omnichannel retail solutions, or creating award-winning campaigns, I focus on delivering measurable outcomes and driving long-term success.Key Achievements: • Award-Winning Leader: Recognized with accolades including: • ABEMD Best Website (2004, 2009, 2012) • MSN Best Marketing Campaign by Abanet (2005) • Best Digital Marketing Campaign and Marketing Highlights (2010) • ABAP Sustainability Award and Best Mobilization Campaign (2013) • Maxim Award: FIFA World Cup (2015) and Rio Olympics (2016) • Leadership Excellence Award (2023): Celebrating entrepreneurial mindset, team-focused leadership, and innovation.Core Expertise: • Marketing & Brand Strategy: Crafting strategies that drive growth, differentiation, and engagement. • Digital Transformation & Omnichannel: Integrating physical and digital channels to create seamless consumer journeys. • Retail Excellence: Expertise in retail marketing, operations, and training, driving results through omnichannel innovation. • Consumer Engagement: Building loyalty programs, personalized experiences, and engagement strategies that deepen brand relationships. • E-commerce Leadership: Launching and scaling platforms with a focus on performance and user experience. • Strategic Partnerships: Developing impactful B2B and retail collaborations to achieve mutual growth. • Global Perspective: Extensive experience leading initiatives across Latin America, Asia, Europe, and North America. • Team Empowerment: A people-first leader committed to training, inspiring, and connecting teams to excel.Reconized for my creativity, resilience, and problem-solving attitude, I thrive on transforming ideas into action. My mission is to lead with purpose, aligning innovative strategies with meaningful impact, while inspiring teams and organizations to achieve their fullest potential.

Experience

1. Global Retail Marketing Director, Brand Initiatives & Kids

   Nike

   Sep 2025 — Present

Education

• Universidade Anhembi Morumbi

  Marketing

  2001 — 2004

• Universidade Metodista de Piracicaba

  Business

  1997 — 2000

• Harvard Business School

  Business Cases

  1998 — 1998

Skills

• Digital Marketing
• Marketing Management
• Brand Management
• Marketing Strategy
• Mobile Marketing
• Strategy
• E-Commerce
• Management
• Digital Strategy
• Web Marketing
• Loyalty Programs
• Crm
• Strategic Communications
• Mobile Devices
• Social Media
• Online Marketing
• Social Media Marketing
• Direct Marketing
• Business Strategy
• Marketing
• Sem
• Customer Engagement
• SEO
• Web Analytics
• Leadership
• New Media
• Marketing Online
• Start-Ups
• Online Advertising