Camila Lucio
Product Marketing Strategy Retail @Google
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WORK HISTORY
Product Marketing Strategy Retail @Google
Toronto, ON, CA
Orchestrated product strategy, adoption, and market activation for key products in Canada through cross-functional collaboration and strategic planning with sales and global product teams- Developed and implemented comprehensive go-to-market strategies with sales and global product leaders.Spearheaded product positioning and adoption initiatives in Canada in partnership with cross-functional teams- Acted as the Global Product Lead for Vehicle Ads in Canada, successfully launching and activating the product locally- Collaborated with the Sales team to translate advertiser challenges into actionable business requirements for product development and roadmap guidance- Led the retail session for Google Marketing Live Canada- Served on the Performance Brand Safety Committee in Canada.
EDUCATION
HSB Hochschule Bremen – City University of Applied Sciences
Bachelor of Applied Science (BASc), International Studies of Global Management
Universidade Federal da Paraíba
Bachelor of Applied Science (BASc), Business Administration
Insper Instituto de Ensino e Pesquisa
Branding: Gestão Estratégica de Marcas
FGV - Fundação Getulio Vargas
Programa de especialização em gestão (In Company), Administração de empresas
SKILLS
ABOUT CAMILA LUCIO
Highly accomplished and results-driven Product Marketing and Digital Marketing professional with 15+ years of experience across global technology (Google) and CPG (Unilever, BRF) industries. Expertise in developing and executing comprehensive go-to-market strategies, driving product adoption, managing large-scale digital transformation initiatives, and leading cross-functional teams. Proven success in brand development, P&L management, innovation project leadership, and translating market insights into actionable business requirements to guide product roadmaps. I am a mom, a foodie, a traveller, a runner and a huge sports fan.
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