Camila Kosco

About Camila Kosco

Elevating Brands | Sustainability Advocate | Concept → Consumer: A Journey of Innovation With a foundation rooted in a family legacy of manufacturing excellence, and growing up around manufacturing businesses, I understand the importance of quality ingredients, transparent supply chains, and exceptional products. Rather than following my family\'s path, I went on my own into the wonderful world of the interwebs at a younge age. As the digital landscape evolved, I emerged as a pioneering internet marketer. My journey led to partnerships with the top advertising agencies and premier brands, where I spearheaded the development of a cutting-edge influencer marketing SaaS platform during its early stages. Today, this approach has matured into essential user-generated content strategies, now pivotal for sustaining brand vitality in the dynamic marketplace. Becoming a Partner and COO at GP Labs, a premier contract manufacturer specializing in personal care, health supplements, and pet care products. At GP Labs, we pride ourselves on crafting premium products, from skincare to supplements, with a focus on quality ingredients sourced locally in the USA. Our collaborative approach ensures that every client\'s vision is brought to life through custom formulations and impeccable packaging design. Having honed my expertise in branding and product development, I bring a unique perspective to the manufacturing industry, blending my knowledge of the digital landscape and understanding the needs of quality control in manufacturing. My passion lies in working with DTC marketers, Amazon sellers, and ecommerce brand owners to help them create marketable, sustainable, high-quality products that resonate with their target audience. Join me at the forefront of innovation. With expertise in digital marketing, branding, and manufacturing. If you\'re prepared to elevate your products and make a significant market impact, let\'s connect. Together, we can explore powerful strategies to scale your brand and create exceptional products. Let’s build something remarkable, together

Experience

1. CMO, Co-founder

   Gurupeeps Inc

   Mar 2014 — Present

   GuruPeeps Inc, the name synonymous with innovation, adaptability, and unwavering entrepreneurial spirit, is proud to share its journey from the inception of a visionary idea to a flourishing empire in the world of business solutions.In the early Camila, co-founded GP as a trailblazing high-growth marketer. By recognizing a seismic shift in the marketing landscape - the rise of influencer marketing. However, Camila also noticed a glaring void within this burgeoning space - the absence of comprehensive analytics to maximize the potential of influencer collaborations. With Camila\'s combined expertise and unshakeable resolve, Camila decided to seize this opportunity and fill the gap.GuruPeeps was born from this visionary insight, a cutting-edge SaaS software designed to collect and analyze data with surgical precision. The objective was clear - to empower brands to harness the power of influencers, crafting compelling product story-based placements. This ingenious approach set the foundation for a new hybrid model, uniting the best attributes of an agency and a marketplace, fostering connections between brands and thousands of influential voices.In 2016, GuruPeeps took a momentous step by divesting their influencer marketing software to another marketing agency. While some might have seen it as an end, Camila recognized her true passion was leading them toward brand and product development. With a wealth of marketing experience and an unquenchable appetite for brand enhancement, GuruPeeps shifted its focus to the burgeoning world of Direct-to-Consumer (D2C) brands. Previous experience includes working with Brands like Universal Music, H&M, FoxyBae, FabFitFun, and Match.com just to name a few.

Education

• Sheridan College

  Business Administration

  2004 — 2007