Camila Figueroa

Marketing Coordinator Digital Platforms Uk & Ireland (Permanent Contractor) @McDonald's

London, GB

I led the marketing strategy across owned digital channels (kiosk, website, app, and delivery partners) for the UK and Ireland.A typical day involves briefing creative assets to agency partners, defining campaign specifications for IT teams, overseeing asset production and approvals, aligning internal teams and agencies, supporting deployment, ensuring brand consistency across platforms, and independently approving campaigns to secure a successful launch.Key Achievements: • Fostered collaboration across internal teams, agencies and external partners to ensureeffective execution, and ultimately optimised workflows, reducing deployment time by 10%.• Supported the execution of A/B testing and optimised the digital customer journey to enhanceUX and increase average cheque.• Streamlined the AI recommendations on kiosk and assisted the launch in the Irish Market,generating €219K incremental revenue within six months.• Monitored platform trends, competitor activity, and customer insights to make data-informedsuggestions on creative and strategic opportunities.• Managed a Digital Asset Management System (DAM) with over assets for local and globalusage while ensuring brand governance and visual identity across platforms.• Delivered fortnightly Out-of-Home campaigns in Ireland, coordinating the creative adaptation,printing and budget management for over 50 cycles in two years.

The London School of Economics and Political Science (LSE)

MSc Media & Communications – Data & Society

Pontificia Universidad Católica de Chile

Bachelor's degree

Universidad de Chile

Postgraduate Diploma