Camila Nicolas

Consumer & Trade Marketing Specialist @Abbott

Rome, IT

Execute brand strategies across digital, retail, and pharmacy channels in line with global guidelines and local priorities. • Execute go-to-market plans for new and existing products, coordinating campaign rollout, asset development, and launch activities. • Track budgets and analyze performance through ROI, sell-in, and sell-out data (IQVIA, FlexView, Power BI, Profitero). • Develop and manage DTC, CRM, and social media campaigns to increase product awareness and consumer engagement. • Create and adapt trade and POS materials (planograms, displays, leaflets, thematic kits) to boost brand visibility across pharmacy, GDO, and e-commerce. • Organize and follow up on in-store activations and promotions, monitoring execution quality and sell-out uplift. • Collaborate with sales and category teams to turn shopper insights into effective trade programs and tailored promo plans. • Adapt and localize global marketing assets (ATL/BTL), ensuring brand consistency and compliance. • Monitor market trends and competitor activity to support strategic decisions and identify new opportunities.

Universidad de Valparaíso

Bachelor of Business Administration - BBA