Camila Freitas Ribeiro

Director of Product, Engineering and Design @METYCLE

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2023 — Present

Director of Product, Engineering and Design @METYCLE

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Cologne, DE

METYCLE is a digital platform for international secondary metal trade based in Germany, founded in 2022 by Sebastian Brenner and Rafael Suchan and on track to be the world\'s most efficient and convenient marketplace for secondary metals- Define and execute product vision, strategy and OKRs aligned with company growth targets, translating business objectives into a prioritised product roadmap- Lead and scale a cross-functional team of product managers, software engineers and a designer; establish engineering and design best practices across the organisation- Drive end-to-end product discovery including market analysis, competitor benchmarking and qualitative user research to identify high-impact opportunities- Own executive-level strategic communication, aligning C-suite, investors and departmental stakeholders on product direction and milestones- Cultivate a culture of experimentation, introducing rapid prototyping workflows- Mentor and develop product, design and engineering talent; implement structured career growth frameworks.

EDUCATION

2012 — 2014

FGV - Fundação Getulio Vargas

Master of Business Administration (M.B.A.), Project Management

2003 — 2005

Universidade Estadual de Campinas

Bachelor of Arts (B.A.), Language and Literature

2018 — 2019

CareerFoundry

UI Design

2005 — 2009

Universidade Estadual de Campinas

Bachelor of Science (B.Sc.), Economics

ABOUT CAMILA FREITAS RIBEIRO

I\'m a technology generalist passionate about software development, product management and design - mostly, an eternal student of those crafts. My contribution has so far spanned through a wide range of industries: I\'ve managed products in banking, transportation, housing rental and classifieds marketplaces.My passion for product management comes from the cross-disciplinary nature of the role and from the learning possibilities: I particularly enjoy working with digital analytics, SEO, user experience, UI design, user research and conversion optimisation.My core professional values: direct communication, pragmatism, extreme dedication, GSD attitude, empathy, focus on details and strategy, leadership through example and excellence in day-to-day execution. My core guideline as a PM: work in agile environments to build enjoyable products with reduced cognitive load for an optimal conversion towards both individual transactions and customer lifetime value.

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