Camila Toro
Head of Gen Ai Imagine Lab @Puig
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WORK HISTORY
Head of Gen Ai Imagine Lab @Puig
Paris, FR
I currently lead the Gen AI Imagine Lab, a department that pioneers at the intersection of creativity, innovation, and Artificial Intelligence, and has sparked a cultural transformation within the company. I collaborate with creative teams to intentionally integrate Gen AI into their workflows, shift mindsets by upskilling talent through hands-on workshops, and develop impactful creative content for our brands. I unleash new creative possibilities and accelerate innovation across the organization to generate meaningful value.• Built Puig’s internal Gen AI Imagine Lab from scratch, leading an entrepreneurial initiative to drive creative transformation through AI• Designed the strategic vision and roadmap for Generative AI in creativity, positioning the Lab as a catalyst for long-term innovation across the organization.• Sparked a company-wide cultural shift by driving the adoption of Gen AI and influencing creative mindsets across all functions.• Delivered hands-on workshops and upskilled over employees in Gen AI tools, empowering teams with the capabilities to elevate their creative potential.• Collaborated with brand, marketing, communication, and digital teams across Puig’s portfolio, including Jean Paul Gaultier, Paco Rabanne, Byredo, Dries Van Noten, and Carolina Herrera, etc. to generate brand-aligned creative content using Gen AI.• Enhanced existing creative workflows by mapping processes, identifying opportunities, and integrating Gen AI solutions through experimentation and collaboration with external partners.• Designed and engineered an exclusive AI-powered workflow to rapidly prototype products and increase creative agility.• Created and scaled an internal cross-disciplinary team and developed an external ecosystem of AI experts, partners, and thought leaders.• Continuously tested and experimented with emerging Gen AI tools and attended international events and industry conferences to stay at the forefront of innovation.
EDUCATION
Universidad EAFIT
Bachelor in Product Design Engineering, Industrial and Product Design
LCI Barcelona - Escuela Superior
Master in Fashion Business Management, Marketing/Marketing Management, General
Universitat de Barcelona
Master in Fashion Business Management, Joint Degree Program by LCI Barcelona
Delft University of Technology
Erasmus in Master's degree, Erasmus in Strategic Product Design
ABOUT CAMILA TORO
With a unique background that combines Product Design Engineering and seven years of experience as a creative in the Luxury Fashion and Beauty Industry, I lead the Gen AI Imagine Lab at Puig. A department that pioneers at the intersection of creativity, innovation, and Artificial Intelligence, and has sparked a cultural transformation within the company. I collaborate with creative teams to intentionally integrate Gen AI into their workflows, shift mindsets by upskilling talent through hands-on workshops (over people trained), and develop impactful creative content for brands. I unleash new creative possibilities and accelerate innovation across the organization to generate meaningful value.As an AI Creative and founder of GalaxAI Couture, a research and design studio powered by Artificial Intelligence, I explore the future of fashion and beauty by envisioning provocative, science fiction-inspired concepts crafted through Gen AI.Combining the analytical mindset of my engineering background with a deep creative passion, I thrive at the intersection of creativity, innovation, and culture. My greatest strengths, curiosity, adaptability, and a fast learning capacity, have enabled me to continuously grow and evolve as a professional.
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