Cameron Nichols

About Cameron Nichols

Cameron Nichols is an innovative marketing and advertising professional dedicated to making a difference as a community-engaged partner throughout the United States and abroad. He is known throughout the community as a young and energetic leader complemented by marketing and marketing communications experience within the private, governmental and nonprofit sectors. He also supports marketing programs (brand, advertising, design, public relations, web, strategy + segmentation) as an independent consultant.Cameron\'s most notable areas of expertise include digital change management, nonprofit startup and development, grant writing, project management, social entrepreneurship, strategic marketing planning, market research, brand development, public relations, integrated marketing communications, digital and business analytics, team development and business/sales/marketing alignment.Cameron\'s most notable, quantifiable achievements include multiple six-figure nonprofit fundraising events entertaining and engaging more than people aggregate, achieving triple-digit percentage increases for both traditional and digital marketing KPIs, and enacting strategic budgeting initiatives streamlining 25% of tactical spending for maximum effectiveness. These achievements are centered around innovative marketing campaigns in collaboration with global brands that drive quality leads by building strong brand equity/awareness, resulting in prospect action and triple-digit increases for brand performance KPIs.

Experience

1. Marketing Director

   Palmer Trucks

   Sep 2023 — Present · Indianapolis, IN, US

   Marketing Director for Palmer Trucks, Inc- a privately-owned, award-winning Indiana company with more than 700 employees serving customers with quality Kenworth trucks, products, servicing, fabrication, financing and more. Palmer Trucks serves markets that stretch into Illinois, Indiana, Kentucky, Michigan, Ohio, and Tennessee.Responsible for brand management, marketing communications, digital asset management, campaign development, market research, sales support, internal communication, marketing collateral and strategic marketing initiatives in support of overall business goals and objectives. Provides consultation and direction to senior executives and regional management regarding marketing strategy and tactics.•Achieved double-digit sales growth through co-op integrated campaigns with global brands•Implemented a research-based digital strategy resulting in triple-digit metrics growth•Re-strategized 25% of the annual marketing budget for triple-digit lead-gen efficiency increases, while saving 10-15% in marketing expenditures•Implemented a consistent and audience-based brand identity•Managed relationships between numerous vendors, team members, and stakeholders•Seamlessly led PR initiatives for new-store openings and acquisitions with state and local leaders, including the mayor of Indianapolis and Indiana Governor Eric Holcomb•Fostered collaboration across a multi-state team towards corporate goals via innovative marketing strategies• Led and developed an inclusion, diversity, equity, and accessibility team•Developed and coached an internal marketing team

Education

• Ball State University

  Bachelor of Science - BS, Advertising and Marketing

  2014 — 2017

Skills

• Indesign
• Mission Work
• Leadership
• Illustrator
• Fundraising
• Restoration
• Non-Profit Boards
• Adobe Photoshop
• Nonprofit Branding
• Public Speaking
• Wordpress
• Historical Interpretation
• Marketing
• Social Media Marketing
• Non-Profit Leadership
• Event Planning
• Event Promotion
• Advertising
• Market Segmentation
• Website Development
• Volunteer Management
• Training
• Community Outreach
• Communication
• Media Planning
• Photoshop
• Digital Marketing
• Nonprofits
• Non-Profit Program Development
• Mentoring
• Non-Profit Volunteer
• Marketing Research
• Non-Profit Administration
• Copywriting
• Networking
• Corporate Branding
• Social Media
• Competitive Analysis
• Non-Profit Board Development
• Media Analytics