Cameron Sargeant

About Cameron Sargeant

I’m a strategic Web Content Specialist with a passion for making digital platforms work smarter—more accessible, optimized, and aligned with real user needs.Over the past decade, I’ve driven measurable results across higher ed, manufacturing, and construction sectors, improving SEO performance, compliance, and engagement. I’ve led initiatives that raised SiteImprove DCI scores by 13%, improved accessibility by 18%, and achieved 85% adoption for a new internal app—transforming how teams communicate and connect.My core strengths include:SEO & Analytics: Auditing large-scale sites using Google Analytics, GA4, SEMrush, and Search Console to guide redesigns and sharpen keyword strategies.Accessibility & Compliance: Hands-on 508/WCAG remediation using Acrobat Pro, SiteImprove, and structured content best practices.CMS Management: Deep experience with WordPress, Drupal, and StoryBlok migrations, optimization, and governance.Content & Campaigns: Creating and managing digital content, email campaigns (MailChimp, Constant Contact), and social media to boost engagement.Visual & UX: Leveraging Adobe Creative Suite and Canva to produce multimedia and maintain consistent, accessible branding.I bring a structured, data-driven approach to every project—whether improving program page SEO, refining user journeys, or launching a new platform. I’m known for simplifying the complex, collaborating across teams, and delivering practical solutions that stick.If you’re tackling a website overhaul, aiming for higher compliance scores, or want your digital content to truly perform, let’s connect.

Experience

1. Web Content Specialist

   Wilson Community College

   Feb 2025 — Present · Wilson, NC, US

   Improved the college website’s SiteImprove Digital Certainty Index (DCI) by 13% within 45 days, driving an 18% increase in accessibility and a 30% boost in quality assurance.Conducted a comprehensive audit of core program pages, identifying SEO opportunities on 71% of them and recommending tailored meta descriptions and keyphrases to enhance visibility and engagement.Advanced 508/WCAG compliance, ensuring the site meets accessibility standards and delivers a seamless user experience.

Education

• Lenoir Community College

  AAS, Information Systems

  2000 — 2004

• East Carolina University - College of Business

  Graduate Certificate, Marketing

  2018 — 2019

• University of Mount Olive

  BS, Business Mangement

  2001 — 2003

• East Carolina University

  Master, Information Systems

  2004 — 2006

• Lenoir Community College

  AAS, Computer Programming

  2002 — 2004

• East Carolina University

  Graduate Certificate, Website Developer

Skills

• Web Design
• Dreamweaver
• SEO
• Css
• Photoshop
• Social Media
• Google Analytics
• Public Speaking
• Higher Education
• Html
• Microsoft Office
• Adobe Acrobat
• Photography
• Marketing
• Adobe Creative Suite
• Graphic Design
• Social Media Marketing
• Javascript
• Web Development
• Illustrator
• Mobile Web Design
• Coldfusion
• Mysql
• Marketing Strategy
• Php
• Jquery
• Media Production
• Commercials
• Press Releases
• News Writing
• Video
• Video Production
• Creative Direction
• Creative Concept Design
• Editing
• Video Editing
• Final Cut Pro
• Adbobe Premeire Pro
• Adobe Lightroom
• Development & Implementation of Marketing Plans