Cameron Moorehead
Account Director @Wtd William Thomas Digital
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WORK HISTORY
Account Director @Wtd William Thomas Digital
Toronto, ON, CA
Serve as the client lead focused on fostering and maintaining strong relationships and developing a deep understanding of business needs to deliver strategic marketing solutions that achieve shared goals. • Manage and lead cross-functional teams, including project management, development, technology, and strategy, to ensure timely and budget-compliant delivery of client projects and marketing campaigns. • Review and manage client briefs and post-performance reports to accurately capture and identify requirements, targets, and goals for critical projects and overall brand awareness.• Craft complex and personalized digital/CRM experiences with dynamic content and multiple customer paths, leveraging a modular design system. • Plan and execute the management of six lines of business with combined client budgets over $3.5 million.• Actively participate with internal and client-side stakeholders to prepare brand plans and identify future marketing opportunities based on campaign results.• Work with various technology platforms and internal solutions teams to build innovative solutions to client problems and ensure effective marketing and brand investment. • Manage a prospective customer database of over 1.5 million leads and build strategic plans for nurturing and driving prospects towards conversion.• Collaborate with integrated agency teams to identify actionable digital and customer lifecycle brand strategies to influencer consumer behaviour, including experiences with national contests.
EDUCATION
University of Toronto
Continuing Education Certificate, Advertising
University of Toronto
Continuing Education Certificate, Digital Marketing Management
Wilfrid Laurier University
Bachelor, Business Administration
SKILLS
ABOUT CAMERON MOOREHEAD
Cameron is a seasoned Account Director at William Thomas Digital, a leading agency that specializes in creating innovative and engaging digital solutions for clients across various industries. With over ten years of experience in digital marketing, Cameron has a proven track record of delivering impactful and measurable results that align with client objectives and exceed expectations.Cameron leverages agile principles and practices to manage and lead cross-functional teams, ensuring timely and budget-compliant delivery of complex and personalized digital/CRM experiences. Cameron also possesses strong skills in marketing communications, customer relationship management, and strategic thinking, which enable him to foster and maintain strong client relationships and develop a deep understanding of their business needs. Cameron is driven by new experiences and a desire to continuously learn and grow as a marketer and a leader.
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