Cameron H.
Executive Vice President, Chief Operations Officer (COO) @Bay Federal Credit Union
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WORK HISTORY
Executive Vice President, Chief Operations Officer (COO) @Bay Federal Credit Union
Capitola, CA, US
Provide strategic direction for credit union operations associated with the retail branch and digital/mobile banking. Lead the development and execution of business plans for expansion into new markets. Partner closely with the CEO and Board of Directors to set and drive the organization’s vision and operational strategy, working with the senior leadership team to set actionable goals and ensure processes and resources are aligned to achieve objectives. Lead the organization as Acting CEO when the CEO is unavailable. Manage five direct reports and a team of 190 across Member Services, Digital Services, Lending, Product Management, and Investment Services.Achievements: Improved Net Promoter Score (NPS) by 12% over four years to 72.5%. 80% of members consider Bay Federal as their primary financial institution. Achieved Top 3 of mortgage lending production across all financial institutions and 40% more vehicle loan funding than any other bank in the region by developing a robust and effective sales culture. Created and maintained an innovative culture with well-trained and highly engaged employees resulting in Bay Federal’s consistent recognition as “Best Place to Work” from multiple publications. Consistently the highest funder of consumer loans (direct and indirect) in the tri-county area. Funded $196.6M in vehicle loans and $195.3M in mortgage loans. Sponsored employee volunteerism and community support, raising over for nonprofit organizations, including Big Brothers Big Sisters, Children’s Miracle Network, and United Way.
EDUCATION
California State University-Dominguez Hills
Bachelor of Science (BS), International Business
SKILLS
ABOUT CAMERON H.
I am a dynamic and forward-thinking executive who leads the development and execution of business plans for expansion into new markets, ensuring seamless alignment of strategy, objectives, and priorities. I foster personnel development through a collaborative approach that aligns with the mission, values, and culture of the company. I am a certified chief executive (CCE) with over 20 years of experience in driving results and providing strategic leadership within the credit union industry.
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