Cramer

About Cramer

Natural problem solver who is happy to listen, learn and collaborate. Proven track record…

Experience

1. Martech & Marketing Analytics Consultant

   Miprofs

   Feb 2023 — Present

   Working with a mid-sized marketing agency to complete GA3 -> GA4 migration for 50+ clients. Worked directly with clients to update page codes & scripts and send new data to endpoints.\\\\n\\\\n• Working on a project to transition a small business to Google Tag Manager server-side tagging to futureproof their analytics implementation and adhere to data privacy issues (GDPR, CCPA).\\\\n\\\\n• Working with a media startup to guide offshore developers through the setup of a new analytics measurement system. Provided system design, a data dictionary, implementation roadmaps, and ongoing guidance and Q/A for new data streams. Setup tagging and analytics reporting.\\\\n\\\\n• Recently worked with a communications provider to revise marketing/user data collection and completed their analytics migration. Provided a detailed data migration roadmap, worked with developers, initiated a new data layer and added ecommerce coding. Rebuilt the tagging implementation and provided detailed reporting on user features, flows & ecommerce data.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Hofstra University

  Bachelor of Arts

Skills

• Market Analysis
• Quantitative Analytics
• Digital Marketing
• Email Marketing
• Survey Research
• Integrated Marketing
• Data Analysis
• Lead Generation
• Sales Management
• Marketing Strategy
• Strategy
• Secondary Research
• Internet Recruiting
• Competitive Analysis
• Qualitative Research
• Web Analytics
• Customer Insight
• Segmentation
• Market Research
• Customer Experience
• Marketing Research
• Competitive Intelligence
• Brand Loyalty
• Marketing
• Analytical Skills
• Crm
• Quantitative Research
• Analytics
• Interactive Marketing