Cameron Bloom

About Cameron Bloom

I am a growth and go-to-market executive with 15+ years of experience building and scaling revenue engines across North America, LATAM, EMEA, and APAC.I have led global growth, performance, lifecycle, and marketing operations functions inside fast-growing, complex organizations. I own strategy, budgets, and execution while partnering closely with product, sales, and finance to drive durable revenue and improve unit economics.I focus on turning growth strategy into operating plans, financial models, and systems that teams can execute and scale. I allocate $10M–$20M+ budgets, modernize CRM and data infrastructure, shape go-to-market strategy, and translate financial models into execution plans that teams can scale.I’ve spent much of my career working with companies during periods of rapid growth, change, or strategic reset. This includes expanding globally, shifting from growth-at-all-costs to profitability, launching new products, or rebuilding go-to-market foundations to support the next stage of growth.

Experience

1. AVP, Marketing Strategy & Acceleration

   Ironcircle

   Oct 2021 — Present

   Promoted from Director to Senior Director to AVPLed the transformation of marketing from a functional execution team into a core growth and operating partner, helping architect and execute a profitable growth strategy and operating model during a major company reset.• Owned core growth levers across acquisition, lifecycle, funnel design, and GTM execution that contributed to a step-change in end-to-end funnel performance and sustained revenue growth• Drove material improvements in unit economics, including ~30–40% reductions in CAC, double-digit conversion gains across the funnel, and improved yield through segmentation, experimentation, and lifecycle redesign• Managed ~$15M annual media budget and growth roadmap, reallocating spend toward higher-return channels and audiences to support profitability and EBITDA expansion• Led CRM, data, and GTM infrastructure modernization, improving attribution, forecasting, and cross-functional decision-making during a full company rebrand and operating-model shift• Built and sequenced growth initiatives representing $14M+ in incremental revenue, serving as a primary execution engine behind a broader transformation that unlocked significant enterprise value through revenue growth and operating efficiency

Education

• Harvard Business School Online

  Disruptive Strategy with Clayton Christensen

  2017

• University of Miami

  Bachelor of Business Administration - BBA, International Finance & Marketing, Psychology

  2010 — 2014

Skills

• Salesforce.com
• Sales
• Blogging
• Lead Generation
• Crm
• Market Analysis
• Email Marketing
• Microsoft Excel
• Financial Analysis
• Social Media
• Marketing Communications
• Facebook
• Marketing
• Customer Service
• Product Innovation
• Social Networking
• Innovation Management
• Brand Development
• Management
• Team Building
• Advertising
• Creative Strategy
• Leadership
• Event Planning
• Entrepreneurship
• Public Relations
• Financial Forecasting
• Business Strategy