Cameron Alverson

About Cameron Alverson

I’m a results-driven Marketing Executive with 20 years\' experience leading full-funnel marketing strategy, paid media, analytics and digital transformation for high-growth organizations and Fortune 100 brands. I am most comfortable combining data, creativity, and executive storytelling. In other words, translating complex data into clear strategies for CEOs, CFOs and cross-functional leaders.Across my career, I’ve managed a $100M media portfolio, doubled revenue while sustaining ROAS above 20x, led go-to-market media strategies for multiple new market openings and built high-performing marketing and analytics teams from the ground up. I’ve also led major shifts in channel mix, stood up new measurement frameworks incrementality, attribution) and modernized tech stacks to improve speed, accuracy, and marketing efficiency.I enjoy building trust with C-suite partners, championing clear communication, and scaling teams through mentorship, structure, and empowerment. My leadership ethos is to build highly engaged teams by identifying and doubling down on each individual\'s strengths.My experience spans retail, e-commerce, travel, entertainment and global B2B—across companies such as Living Spaces, Disney, Dell Technologies, IPG/MullenLowe and multiple startups.Areas of expertise:• Marketing strategy & planning• Paid media (digital + traditional)• Growth & demand generation• Customer acquisition & lifecycle marketing• Marketing analytics, attribution• GTM strategy & new market entry• MarTech, digital transformation• Organizational design & team scaling• Executive communication & storytellingIf you’d like to learn more about how I approach leadership, decision-making and communication, I’ve included a 90-second intro video in my profile’s Featured section.

Experience

1. Sr Director, Media & Analytics

   Living Spaces Furniture

   May 2022 — Present · Los Angeles, CA, US

   I lead the strategy, operations, and optimization for all paid media and marketing analytics, reporting directly to the EVP of Marketing. I manage a $100M media budget and partner closely with the CEO, CFO, Creative, Retail and eComm teams to accelerate growth and expand into new markets.During my tenure, I doubled annual media investment and revenue while sustaining ROAS above 20x, drove a major shift from 30% to 70% digital share and led media strategy for 7 new market openings. I also rebuilt our measurement approach to guide investment decisions with confidence.I oversee a high-performing team and am consistently ranked as one of the organization’s top managers in trust and communication.Key accomplishments:• Doubled revenue while maintaining ROAS >20x• Led GTM media strategy for 7 new markets• Present regularly to CEO/CFO on performance and forecasting• Established analytics frameworks that influence executive decision-making

Education

• Arizona State University

  B.A, Political Science

  2000

Skills

• Strategic Visionary
• Multi-Channel Marketing
• Strategy
• Social Media Marketing
• Mobile Devices
• Omniture
• Google Analytics
• Digital Marketing
• Tableau
• Marketing
• Online Marketing
• Analytics
• Google Tag Manager
• Javascript
• Program Management
• Web Analytics
• Management
• Team Leadership
• Cross-Functional Team Leadership
• Political Science
• Content Strategy
• Marketing Strategy
• Piloting
• Marketing Analytics
• Survey Research
• Tealeaf
• Html
• Web Marketing
• Pirate Captain
• Site Analysis
• Online Advertising
• Public Speaking
• Sql
• Entrepreneurship