Cameron Wrout
Associate Marketing Analyst @Lamb Weston
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WORK HISTORY
Associate Marketing Analyst @Lamb Weston
Boise, ID, US
Build campaign analytics dashboards to connect marketing performance with pipelinemetrics, enabling data-driven business recommendations- Optimize lead quality by continuously cleaning the Pardot database, refining leadscoring models, and aligning segmentation fields with Salesforce (SFDC)- Implemented Connected Campaigns and Campaign Influence in SFDC to enable full-funnel attribution, improving visibility into marketing and sales performance- Lead cross-functional initiatives focused on KPI alignment, campaign trackingstandardization, and streamlining lead nurturing- Launched Voice of Customer and sample request programs to capture first-party data,directly informing customer success and engagement strategies- Proactively analyze email engagement, form conversions, MQL-to-opportunityconversion rates, and digital channel performance, delivering actionable insights tosupport enterprise marketing decisions- Collaborate with agencies to enhance SEO/SEM strategies, increasing inbound leadvolume and lowering customer acquisition costs
EDUCATION
Boise State University
Bachelor of Business Administration - BBA, Marketing
ABOUT CAMERON WROUT
Dynamic and analytical professional with over 6+ years of experience in marketing…
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