Cameron Wicker

About Cameron Wicker

Dynamic Marketing Executive with a proven track record of elevating brands and driving…

Experience

1. Account Director

   Copacino Fujikado

   Jan 2016 — Present · Seattle, WA, US

   Lead a diverse team of creative, media, design, strategy, and operations professionals to deliver integrated marketing campaigns for high-profile clients, including Holland America Line, Gesa Credit Union, Premera Blue Cross, Sound Transit, and Leisure CareDevelop and execute full-funnel marketing strategies using both first- and third-party research to identify and target key audience segments, driving business performance and brand recognition. Notable results include: Launched a digital campaign for Gesa Credit Union that delivered 2x the projected account applications at half the expected cost per initiation, driving strong traffic to key products like checking, savings, and loansIn the first year of the campaign, Gesa had its best month ever, achieved a record number of auto loans and Gesa grew 7%, outpacing its competitorsLed a multi-channel campaign for Holland America Line that differentiated the cruise line from competitors and resulted in the best sales year to dateLed the implementation of cutting-edge technologies, such as Flashtalking and Flexitive, to improve efficiency and streamline asset production, contributing to faster campaign turnaround times and cost reductionsGuided teams to produce award-winning campaigns, including NW ADDYs for Gesa Credit Union and Sound Transit as well as a Clio Sports Marketing Award for Premera Blue Cross’ Seattle Kraken partnershipManage account profitability, ensuring the financial success of a diverse client portfolio while maintaining high client satisfaction levels through strategic guidance, problem-solving, and effective communication

Education

• Meredith College

  Bachelor of Arts (B.A.)

Skills

• Research
• Writing
• Sales
• Email Marketing
• Manage Client Relationships
• Social Media
• Marketing
• Project Management
• Market Research
• Content Development
• Account Management
• Branding & Identity
• Crm
• Staff Development
• Brand Management
• Marketing Strategy
• Integrated Marketing
• Advertising
• Account Planning
• Management
• Online Advertising