Cameron Waller

Senior Publicist @Simon & Schuster Canada

Toronto, ON, CA

Leads creative, strategic, and high-profile publicity campaigns for Simon & Schuster Canada, working across fiction and nonfiction lists to increase visibility and impact for books and authors• Develops and executes full-scale publicity rollouts that amplify client profiles through –Securing targeted earned media coverage across print, digital, radio, podcast, and TVWriting dynamic press materials including announcements, media releases, and promo copyCoordinating author tours, festival appearances, and bespoke in-person and virtual eventsCultivating relationships with media, influencers, booksellers, and key cultural organizationsEquipping authors with media training and briefs to support successful interviewsProviding high-level author and agent communicationAdvocating for authors with empathy, precision, and a deep knowledge of literary cultureCollaborating cross-functionally with Editorial, Marketing, Sales, and international partnersLeveraging expertise in various digital tools and systemsTravelling regularly and participating in evening and weekend events on behalf of authors and the company• Represents adult imprints, including Simon and Schuster Canada and Scribner Canada; oversees Canadian publicity for international partners including Scribner and Summit Books• Campaigns of note: Anthony Hopkins, Arundhati Roy, Evan Osnos, Stephen King, and Wally Lamb