Cameron Vanausdal

About Cameron Vanausdal

I’m a creative leader and brand storyteller with 20+ years of experience shaping campaigns, media, and design systems that connect people to brands in meaningful ways. My career has spanned illustration, design, photography, and cinematography, giving me a broad creative foundation that I now bring to the strategy level.Currently, I serve as Sr. Director, Creative at Cricut, where I lead global campaigns, awareness marketing, packaging concept design, and media production. I act as a defender of the brand, making sure every touchpoint — from digital campaigns to retail packaging — is consistent, clear, and compelling.I thrive in the space where human connection and technology meet. Most of my work focuses on awareness media that builds trust before purchase, while also supporting storytelling that nurtures loyalty post-purchase. I collaborate with teams across Europe, Africa, Australia, and Asia to ensure Cricut’s story resonates worldwide.What drives me most is collaborating with creative teams — empowering them to explore, innovate, and deliver content that not only meets but exceeds marketing goals.

Experience

1. Sr Director, Creative

   Cricut

   Mar 2024 — Present

   I co-lead Cricut’s global creative function across campaigns, media production, and brand systems. My teams span concept design, studio, and project design, and I guide creative at the conceptual level for packaging, ensuring the design language and storytelling remain consistent across product lines and markets.Much of my work is focused on awareness media — helping new customers understand Cricut’s value and building trust before purchase. I also collaborate with marketing and sales teams across Europe, Africa, Australia, and Asia to deliver campaigns that feel locally relevant yet globally consistent.I act as a defender of the brand, protecting its integrity across every touchpoint, from global campaigns to retail experiences. While I operate at the creative strategy level, I also work hands-on with my team — collaborating across design, photography, video, and post-production — to ensure creative ideas translate into meaningful, high-quality results.

Education

• Utah Valley University

  AAS, Arts and Visual Communication

  1997 — 2000