Cameron Shields

About Cameron Shields

In a world where search starts on TikTok, the news feed IS the news and influence happens in every review, “earning it” - attention, relevance, salience, reputational resilience - is the fastest and most authentic way to the hearts of consumers. I have made a career out of doing just that for brands like Lowe’s, JCPenney, Krispy Kreme, Advance Auto Parts, Cotton and more.Today, I serve three roles at global comms agency, FleishmanHillard: co-lead Consumer Media & Platforms focusing on innovations that accelerate earned impact; senior counselor for our Retail portfolio having spent over a decade in the industry; and practice lead for a badass and kind team of integrated consumer marketers in the Carolinas.My work has led me to some exciting places, like the Cannes Lions awards for helping Krispy Kreme launch the “tastiest eclipse in history.” We’ve won SABRE, PRSA, Shorty and PRWEEK awards, been featured in Adweek and Ad Age, earned two companies #1 spots on Fast Company’s Most Innovative list and drove the best-selling days in a client’s 80-year history. We disrupted the lighting industry on the way to becoming to number one LED bulb. We brought fashion home during the pandemic. And we celebrated every milestone along the way. Top 5 Gallup Strengths: Strategic, Achiever, Command, Activator, Futuristic

Experience

1. Retail Leader for Fleishmanhillard Retail, Sports & Lifestyle

   FleishmanHillard

   Jun 2023 — Present

   Driving retail reinvention by using communications to close the connectivity gap - from culture to commerce.

Education

• North Carolina State University

  B.A., Communication, Public Relations

  2006 — 2010