Cameron Miller

Marketing Manager Gift Cards, Telecom, Banking, & Services @Giant Eagle, Inc.

Leads marketing efforts for $1B+ businesses to drive sales, margin, and customer penetration • Generates offers and is responsible for gaining retailer buy-in to provide valuable customer promotions • Coordinates cross-functional team of advertising, merchandising, retail partners, operations, and agencies to drive existing business and launch new programs • Manages a $1M+ marketing budget to execute multi-faceted marketing strategies including in-store, circular, print, digital, social, direct mail, radio, and media marketing • Maintains relationships with numerous banking partners across the corporate footprint, collaborating to increase mutual customer count and reinforce the partnership between in-store teams • Aided in the development and launch of a brand new gift card website, focusing on user flow, product categorization, and promotion communications for the optimal shopper experience