Cameron Miller
- Role
- Marketing Manager Gift Cards, Telecom, Banking, & Services at Giant Eagle, Inc.
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Manager Gift Cards, Telecom, Banking, & Services
Jan 2016 — Present
Leads marketing efforts for $1B+ businesses to drive sales, margin, and customer penetration • Generates offers and is responsible for gaining retailer buy-in to provide valuable customer promotions • Coordinates cross-functional team of advertising, merchandising, retail partners, operations, and agencies to drive existing business and launch new programs • Manages a $1M+ marketing budget to execute multi-faceted marketing strategies including in-store, circular, print, digital, social, direct mail, radio, and media marketing • Maintains relationships with numerous banking partners across the corporate footprint, collaborating to increase mutual customer count and reinforce the partnership between in-store teams • Aided in the development and launch of a brand new gift card website, focusing on user flow, product categorization, and promotion communications for the optimal shopper experience
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