Cameron Lybrook

About Cameron Lybrook

Recent MS Business Analytics graduate, significant experience in HR analytics looking to broaden exposure into analytics in other business processes. Strong background in metrics in key performance indicators, entrepreneurial and small business development. Skills:• Database Engineering, Statistical Analysis,CSS, HTML & SQLCSS, Interpersonal Communication Skills, Problem Solving,JavaScript, R, & Python, AWS & Azure, Tableau & Power BI, Team Collaborations, JavaScript, R, & Python, AWS & Azure, Tableau & Power BI

Experience

1. Senior Marketing Data Analyst

   DaVita Kidney Care

   Aug 2023 — Present · Denver, CO, US

   Optimized and enhanced monthly statistical models using Python and SQL queries, delivering actionable insights that supported high-level marketing decisions.• Improved Alteryx workflows to automate data processing, reducing manual work and improving reporting efficiency across marketing teams.• Developed advanced visualizations in Tableau, Power BI, and Excel to present data insights to VP of Marketing and senior leadership, guiding key marketing strategies.• Led strategic discussions with cross-functional teams, translating complex data into clear recommendations that shaped marketing initiatives.• Integrated API data sources to streamline data collection, ensuring timely and accurate reporting.• Collaborated closely with Marketing Manager, aligning on project goals and consistently delivering results while maintaining effective communication.• Took on a leadership role, mentoring junior analysts and promoting best practices for data analysis and model development.• Reduced model development time by 30% through process improvements and automation, accelerating insights for quicker adjustments to marketing strategies.• Continued to work autonomously with minimal oversight, demonstrating strong problem-solving and self-management skills while ensuring alignment with leadership priorities.• With limited oversight enhanced a Statistical Model to partition customer data to send unique and personalized marketing material.

Education

• University of Denver - Daniels College of Business

  Master's of Science, Business Analytics

  2019 — 2020

• UNM Anderson School of Management

  Bachelor of Business Administration (B.B.A.), Entrepreneurship/Entrepreneurial Studies

  2011 — 2013

Skills

• • Able to Use Microsoft Word • Ability to Use Microsoft Excel • Proficient in Us
• Public Speaking
• Teamwork
• Research
• Social Media
• Microsoft Office
• Sales
• Project Management
• Spss
• Facebook
• Business Development
• Human Resources
• Leadership
• Nonprofits
• Powerpoint
• Microsoft Excel
• Marketing Strategy
• Management
• Business Planning