Cameron Hicks

About Cameron Hicks

Multifaceted, data-driven marketer, holding multiple certifications in technical tools such as Marketo, Tableau, and Microsoft Office.Constantly looking for opportunities to grow and developing skills that help both myself and those around me. Passionate about storytelling through data, leveraging technology, and exceeding business goals.Consistent track record of beating revenue, bookings, and other targets through various GTM strategies, lead / demand generation, conversion optimization, and broad data analysis.

Experience

1. Senior Analyst, Global Campaigns

   Boomi

   Jul 2023 — Present · Austin, TX, US

   In my Demand Generation role, I manage regional + global email campaigns, optimize conversion rates through A/B testing + segmented email automation, and collaborate cross-functionally to drive both demand generation & revenue growth. I\'ve built various Marketo programs tailored towards email, webinars, content syndication (SYN), and trade shows to support our broader Marketing organization. I partner with Sales and the broader GTM to drive awareness, conversion rate optimization, and overall bookings to the business.•Achieved 120% of AMER COMM bookings, 220% AMER ENT bookings, and 150%+ global pipeline generation DG targets for FY25 via segmented batch and automated email programs, other Marketo programs (content, SYN) produced ad-hoc•Manage $75K quarterly vendor budget focused on content syndication, sponsored email + advertising – onboarded company-first sponsored email programs, further producing MoM increases in MQLs, QOs, and full-funnel demand generation•Lead global A/B email testing strategy and optimizing full-funnel demand gen campaigns, contributing to a 130% YoY increase in MQLs, consistent 20%+ QoQ increase in email revenue + bookings, and company-first sponsored email channel• Execute prospect email strategies alongside A/B testing, resulting in 100%+ QoQ pipeline growth for 3 consecutive FQs.• Constructed email nurture, reaction programs tailored to audience segments, netting 30% higher engagement, MQLs, QOs• Implement regional A/B testing for organic + paid channels, results including YoY increase in MQL —> QO conversion rates by over 60%.•Lead projects revolved around demand generation, pipeline acceleration, and conversion rate optimization - results including sponsored email as a net-new marketing sub channel, and email becoming a top-3 contributor in post-MQL, pipeline, and revenue generationAwards: FY26Q1 Marketer of the Quarter recipient

Education

• Eastern University

  Master of Science - MS, Data Science

• Georgia Institute of Technology

  Master of Science - MS, Analytics

  2023 — 2023

• Florida State University

  Bachelor of Science - BS, Management Information Systems