Cameron Haldin

About Cameron Haldin

I build systems that turn innovation into adoption. As a product marketing and strategy leader, I help organizations communicate, operationalize and scale emerging technologies by bridging the gap between technical complexity and business impact. At Skanska, I was hired as the construction industry\'s first dedicated product marketer focused on emerging technology and data. Since then, I\'ve led national programs that connect employees to AI tools, dashboards, and data-backed solutions while also shaping the way we position that innovation to customers, partners and the market.My work focuses on- and : Translating technical capabilities into compelling narratives for RFP responses, executive presentations, sales enablement and external marketing campaigns: Driving enterprise rollout of AI tools through targeted content, peer networks and change management programs that makes tech feel usable, not just available.These efforts contributed to Skanska being recognized as the Most Innovative Construction Company by Procore, the industry’s leading construction technology platform.I’m drawn to messy problems that need clarity. Whether it’s internal buy-in or external positioning, I specialize in helping companies find the language, structure and momentum to move technology forward.In my free time, I enjoy sailboats, attending concerts, playing tennis and biking around my neighborhood. Feel free to reach out if you\'d like to know more.

Experience

1. Senior Product Marketing Manager

   Skanska

   Mar 2026 — Present

   Lead enterprise-wide marketing and adoption strategy for Skanska’s technology and data ecosystem, driving innovation culture and digital transformation across one of the world’s largest construction and development firms.Key Achievements- Established Skanska’s first dedicated marketing function for technology and data, connecting over employees to new AI tools, analytics platforms, and digital workflows- Designed and launched TECHconnect (quarterly national strategy call, 200+ participants) and TECHcetera (newsletter) to communicate innovation priorities and share success stories- Spearheaded the AI adoption program, building toolkits, training campaigns, and peer networks that accelerated rollout across 50+ projects- Partnered with executive leadership and vendors (Autodesk, Procore, Microsoft) to align technology initiatives with business goals and client impact- Created storytelling frameworks and content for national conferences, RFPs, and external media, securing Skanska’s recognition as the recipient of Procore’s 2024 award- Collaborated with the internal Data Solutions team to launch the Sidekick AI Suite, empowering project teams with generative AI for risk, safety, and operations insights.Core Skills: Digital Strategy, Product Marketing, AI Enablement, Stakeholder Engagement, Change Management, Thought Leadership

Education

• Ohio University

  Bachelor of Business Administration - BBA, Marketing

  2013 — 2017

• University of Pécs

  Entrepreneurship/Entrepreneurial Studies

  2016 — 2016