Cameron Gray
Senior Associate, Planning | adidas at EssenceMediacom
- Role
- Senior Associate, Planning Adidas at Essencemediacom
- Location
- Claremont, CA, US
- LinkedIn followers
- 500 followers
About Cameron Gray
I am a dynamic and results-oriented Media Planning Senior Associate with a track record of crafting and executing comprehensive media plans to meet client objectives. Currently, I am part of the planning team at EssenceMediacom, working on the adidas account. I play a pivotal role in collaborating with senior media planners to develop innovative strategies. Based in Claremont, California, I leverage my expertise to navigate the complex landscape of media planning and buying. In addition, I have obtained my MBA from California Baptist University, as I committed to elevating my skills and contributing to the ever-evolving field of media planning.
Experience
Senior Associate, Planning Adidas
May 2024 — Present · Los Angeles, CA, US
As a Media Planning Senior Associate at EssenceMediacom, I play a pivotal role on our team by collaborating closely with senior media planners to craft comprehensive media plans that precisely align with our clients\' objectives. My responsibilities include conducting thorough research and analysis of target audiences, market trends, and competitive landscapes to provide valuable insights that shape our media strategies. I have the opportunity to engage in media buying negotiations, fostering relationships with media vendors to secure the best opportunities for our clients. Additionally, I play a crucial role in monitoring and optimizing media campaigns, leveraging data-driven insights to make recommendations for enhancements. My contribution extends to the preparation of client reports and presentations, where I distill campaign results and insights into clear and impactful summaries. Staying at the forefront of industry trends, emerging technologies, and new media opportunities is integral to my role, ensuring our strategies remain innovative and effective.
Education
Northern Arizona University
Bachelor of Science - BS, Strategic Communications with an Advertising emphasis
2018 — 2021
California Baptist University
Master of Business Administration - MBA, Business Administration and Management, General
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