Cameron Cropek
Sr. Global Product Lead at YouTube
- Role
- Global Product Lead - Content Id at YouTube
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Global Product Lead - Content Id
Dec 2015 — Present
Provide thought leadership for new product development by synthesizing rights management market knowledge,partner perspective, and competitive intel. Work cross-functionally with Global Strategy, legal, PR, and Partnershipsteams to shape new product development strategy and deliver successful product launches- Equip Partnerships teams to go to market with new products by delivering training and collaborating with BD teamsto craft and execute partner engagement strategy and drive product adoption- Maintain expertise in the digital rights management ecosystem, content verticals (News, Education,Broadcast/Entertainment, Gaming, Music), and of digital fingerprinting and matching technologies- Rolled out system designed to prevent bad DMCA takedowns through scaled site-wide monitoring, machine learning,and human review of takedown requests submitted via the Content Management System UI - Following rollout, emphasized product excellence and feature improvements that reduced processing timeby 94%- Launch allowed us to expand more streamlined rights management options to 62% of the video corpus thatpreviously relied on more tedious DMCA workflows- Launched Copyright Match Tool - a simplified rights management tool that utilizes the Content ID matching systemto find reuploads of creator videos on YouTube for review. This tool addressed 2 of the top pieces of creatorfeedback driving negative copyright sentiment on the platform- Revamped partner UI and product experience for manual claiming, decreasing negative copyright sentiment by 59%- Owner for copyright policy on live streams (including 2018 FIFA World Cup and annual Superbowl, Oscars, andCoachella events) balancing the high urgency needs of protecting time sensitive live content with elevated risk offalse positive terminations of creator live streams- Resulted in a decrease of overall streaming escalations by 43% and fixed topcreator pain point re: live streaming since late 2016.
Education
UCLA
Master of Business Administration (MBA)
2013 — 2015
University of Michigan
Bachelor's degree, Kinesiology and Exercise Science
2007 — 2011
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