Cameron Cerullo

About Cameron Cerullo

I’m fueled by curiosity, grounded in data, and driven to make complex systems effortless — for both people and AI.Every year at the library book sale, I’d hunt down the latest CIA World Factbook and lose myself in its pages — exploring each country, comparing statistics, and seeing how the wider world fits together. That curiosity for how information connects and what it reveals has never left me.I began my career managing creative projects across digital, print, event, and experiential marketing — from email campaigns and performance ads to conference activations and executive events. Over time, I moved into more technical projects, from website development to large-scale strategic updates, and discovered I was most drawn to the systems, data, and user behaviors behind the content.That excitement led me to take on sitewide SEO strategy and analytics — work that grew search traffic by 196% in a single year and gave me a front-row seat to how people discover, engage with, and act on information.Today, I’m driven by building robust systems and insights that lead to cleaner, clearer decisions — whether for a human prioritizing localization efforts or for an in-house large language model (LLM) using retrieval-augmented generation (RAG) to deliver the most accurate and helpful response.I’m energized by roles that let me blend:Curiosity — asking better questions to uncover hidden opportunitiesEmpathy — designing processes that make work easier for othersExperimentation — testing ideas, learning fast, and improvingData-driven insight — making decisions based on evidence, not guessworkFinding new avenues to do these is what keeps me moving forward.

Experience

1. Project Manager Analytics & Seo (Tech Docs)

   Palo Alto Networks

   May 2020 — Present

   Project Manager, Analytics & SEO Strategist for cybersecurity documentation site (Adobe AEM)Drove 196% YoY growth in traffic from search engines through sitewide SEO improvements, metadata cleanup, and architecture refinement.Lead end-to-end analytics and SEO strategy, aligning technical initiatives with business goals across 40+ writers and diverse stakeholder groups.Built and maintain robust reporting pipelines using Adobe Analytics, Google Analytics, GSC, GetFeedback, and Acrolinx — enabling performance tracking from writer-level contributions to exec-level insights.Defined and enforced content deletion standards using key data signals (e.g, PDF downloads, feedback trends) to focus effort on high-value content.Contributed to the transition from Adobe FrameMaker to Oxygen; led a proof of concept for scalable, cloud-based authoring workflows.Developed custom tooling to surface high-quality source content for LLM use cases, improving content discoverability and response quality.Support the documentation upload system (in Ubuntu); helped shape business requirements for a new automated publishing tool.Provide ongoing training and support to writers and managers in SEO best practices and analytics fluency.

Education

• California State Polytechnic University-Pomona

  Bachelor's degree, International Business And Marketing

  2012 — 2016

Skills

• Editing
• Event Planning
• Research
• Microsoft Word
• Ableton Live
• Outlook
• Social Media
• Video
• Microsoft Office
• Marketing
• Public Speaking
• Wordpress
• Leadership
• Event Management
• Customer Service
• Microsoft Excel
• Powerpoint
• Strategic Planning
• Marketing Communications
• Social Networking