Camerin Oconnor

Influencer Manager @Universal Music Group

London, GB

Maintaining a local and global network of creators\\\\n-Working with the UK label groups to provide influencer marketing support from full strategy to insights, benchmarks, influencers to work with, creative ideas and best practise recommendations for all key releases\\\\n-Working directly with International Marketing to support and execute influencer marketing campaigns\\\\n- Monitoring new Influencer and content trends to ensure UMUK continue to innovate across music and the broader entertainment sector, be constantly looking for inspiration\\\\n- Analysing performance of campaigns across UK labels and International markets\\\\n- Ensuring that all influencer work, wherever possible, is tracked, monetised and audiences shared back for retargeting\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n