Camello Atkinson

WORK HISTORY

EDUCATION

ABOUT CAMELLO ATKINSON

I lead AI-enabled platform and experience initiatives grounded in brand, behaviour and adoption.For over a decade, I’ve shaped brand and digital experience across retail, CPG, telecom and commerce in complex, multi-market environments — spanning both small–medium business audiences and enterprise ecosystems. My foundation is both creative and strategic: defining positioning, shaping narrative, and ensuring experience expression aligns with brand intent.In recent years, my focus has expanded into AI-enabled platforms and digital transformation. At Apply Digital, I lead global experience and brand strategy across enterprise engagements, guiding cross-functional teams and aligning product, content and governance so new capability integrates into real workflows and delivers meaningful value.Most recently, I led the experience and growth strategy for an internal AI platform — combining brand clarity, behavioural design and systems thinking to drive sustained engagement and adoption.I’m particularly interested in where brand, creativity and emerging technology intersect — and how thoughtful experience design ensures innovation feels coherent, human and commercially meaningful.My work has contributed to initiatives recognised by Forrester, Google and the Webby Awards.