Camellia Dey

About Camellia Dey

I head Sales Force Excellence and Analytics for Dr Reddy’s India Business. I am responsible for delivering business growth through GTM Strategy, Resource Planning, Right Segmentation, Sales Planning and Incentivization and Digital Transformation. Prior to this, I was part of the team responsible for setting up a transformative team for PepsiCo at Global Business Services at Hyderabad. I was leading the setup, management and Digital Transformation of Net Revenue Management and Sales Reporting & Analytics teams for the North America Beverage business.I was previously, the Head of Analytics and Business Process Transformation in Marico.I got my start with the MIS team in Idea and moved to Marico as a Business Finance Manager. I gained cross-functional expertise by moving into Sales, leading Bengal South and Bombay II regions. I\'m skilled in GTM Strategy, Sales & Sales Strategy, Managing Advanced Analytics, NRM, Business Planning, Business Finance, Brand P&L, Cost Optimization.I am a Qualified CA with a top rank and am also a CFA. I also hold a PG Diploma in Business Analytics from BITS, Pilani.

Experience

1. Head Sales Force Excellence and Analytics

   Dr. Reddy's Laboratories

   Jan 2023 — Present · IN

Education

• The Institute of Chartered Accountants of India

  Chartered Accountant with All India Rank 15

  2004 — 2008

• University of Calcutta

  Bachelor of Commerce - BCom

  2003 — 2006

• Birla Institute of Technology and Science, Pilani

  Post Graduate Diploma , Business Analytics

• Emeritus

  PG Diploma in Digital Business by MIT Sloan & Columbia Business School, Digital Business

  2019 — 2019

• CFA Institute

  CFA Level 3

Skills

• Financial Planning
• Team Management
• Fmcg
• Distributed Team Management
• Accounting
• Financial Analysis
• Business Development
• Mis
• Cost Control
• Financial Modeling
• Project Management
• Sales Strategy
• Analytics
• Business Strategy
• Business Planning
• Financial Reporting