Cameron Dunlop
Manager, Media, Communications & Multimedia @Toronto Pan Am Sports Centre
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WORK HISTORY
Manager, Media, Communications & Multimedia @Toronto Pan Am Sports Centre
Scarborough, ON, CA
A member of the senior management team responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications, and public relations program that enhances the image and position of Toronto Pan Am Sports Centre (\"TPASC\") within the marketplace and the community.• Wrote creative briefs and designed all creative materials for the organization including but not limited to marketing communication campaigns, annual reports, social media, digital signage, and environmental graphics.• Launched new mobile fitness app reaching 150% of target downloads by creating a go-to-market plan and executing the plan by designing and producing all the creative materials associated with the launch.• Created demographic profile of facility users by analyzing registration data and used insights to plan marketing campaigns and community outreach strategy.• Collaborated with Swimming Canada and CBC Sports/National Post to schedule and support the hosting of a media day for the creation of visual content for the Tokyo 2020 Olympics that included underwater and drone cinematography.• Increased the total revenue from media production rentals at the facility 174% by recruiting and collaborating with agencies, television/streaming shows, and movie productions as the facility Film Liaison• Designed and wrote monthly e-newsletters, along with other user digital communications, distributed to a list of over recipients.• Designed multiple proposals for National marketing partnerships, and international event hosting bids for such events as 2030 Hamilton Commonwealth Games venue selection, and the 2019 Jr NBA Global Championship Canada Regional held at the facility.
EDUCATION
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Certificate, Design Management
George Brown Polytechnic
Ontario College Graduate Certificate, School of Design - Advanced Digital Design Program (Postgraduate)
McMaster University
BA, Economics
SKILLS
ABOUT CAMERON DUNLOP
Multi-skilled designer, content producer, and digital storyteller with 20+ years of experience in creating multimedia content to engage consumers in support of organizational goals and objectives.
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