Cambri Guest

About Cambri Guest

I’m a social media creator and strategist with a proven ability to build compelling brand narratives, drive engagement, and craft high-performing content that resonates.With a foundation in wellness, fitness, and lifestyle, I’ve grown my personal brand by creating content that connects. This has led to collaborations with brands like Therabody, Ritual, FP Movement, Vuori, and others aligned with mindful, movement-forward living.Beyond my own brand, I partner with companies to develop and execute TikTok-first strategies, elevate their digital presence, and create aesthetic, emotionally resonant content that drives results. I bring an editorial eye, a deep understanding of platform culture, and a hands-on creative approach — from ideation to production.I’m currently open to freelance projects, brand partnerships, and roles in content strategy, creator marketing, or social media management.Services & Focus Areas:– Social Media Strategy & Execution– Content Direction & Brand Aesthetic– UGC-style & Creator-Led Video Production– Personal Brand Development– Wellness + Fitness Brand Storytelling

Experience

1. Social Media Manager

   Wellious

   Nov 2025 — Present

   As the Social Media Manager at Wellious, I lead our entire organic social ecosystem, shaping how consumers discover, learn about, and fall in love with our truly clean, 4-ingredient protein. I own the full content strategy across Instagram, TikTok, Pinterest, YouTube Shorts, and our growing blog presence, blending brand storytelling with data-driven performance.What I Do- Develop and execute platform-specific social strategies that build trust, brand affinity, and measurable growth- Produce, film, edit, and publish high-performing video, photo, and UGC-style content- Lead influencer gifting + relationship management, including VIP cadence, outreach, and monthly partner pipeline- Build and maintain the Wellious influencer database, systems, and shipping workflows- Collaborate closely with our founder on brand voice, product education, and campaign direction- Oversee the content calendar, weekly metrics reporting, and optimizations- Manage UGC creators, community engagement, and customer-facing messaging- Own the social-powered side of the Wellious food blog — recipe content, SEO, Pinterest, and distribution- Support performance content testing and affiliate-forward strategies- Help concept and execute campaign moments (launches, gifting activations, seasonal pushes)- Drive new audience acquisition through storytelling, community, and smart social strategyImpact:I help position Wellious as the go-to clean protein brand, build a strong online and IR: community, and create the kind of content that makes people go “ok wait… I actually trust this brand.”

Education

• University of Southern California

  Bachelor's degree, Journalism

• University of Southern California

  Bachelor of Arts - BA, Journalism