Cal Zupan

About Cal Zupan

I am a dynamic and resourceful marketing and brand management professional with a Bachelor’s degree in Business Management and extensive experience in retail management, brand representation, and strategic marketing. With a passion for building strong brand identities and fostering customer engagement, I thrive in fast-paced, competitive industries, driving sales and maximizing market presence. My expertise lies in talent development, strategic planning, and team leadership, ensuring that every initiative I execute delivers measurable growth and long-term success. Whether it’s crafting innovative marketing campaigns, enhancing brand loyalty, or implementing customer-focused sales strategies, I take a hands-on approach to elevate brands and create meaningful connections with consumers. Beyond my professional experience, I have a deep personal connection to the surf and golf industries. With firsthand knowledge of the lifestyle, culture, and consumer mindset in these markets, I understand what resonates with audiences and how to position brands authentically within these spaces. From brand partnerships and experiential activations to product positioning and sponsorship alignment, I bring an insider’s perspective that translates into compelling, results-driven marketing strategies. I’m always eager to collaborate with like-minded professionals and brands looking to expand their presence and make a lasting impact.

Experience

1. Retail Store Manager

   Catch Surf

   Jul 2020 — Present · Malibu, CA, US

Education

• Augsburg College

  Bachelor's degree

  2009 — 2011