Calvin Lyte

Creative Director (Art Director)

Role
Founder Creative Director at Paper Plus Rocket
Location
Bronx, NY, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Calvin Lyte

Calvin is an award-winning Creative Director with close to two decades track record of delivering high-impact campaigns for globally-recognized brands at the world\'s largest advertising agencies. Backed by a strong Graphic Design and production foundation, he worked on award-winning campaigns for Cigna, Nikon, American Airlines, and the U.S. Army wile at McCann NY. He also spent seven years at Dentsu-McGarryBowen working on Verizon Wireless, Chase, Reebok, and Burger King. As a freelancer he worked on brands such as Jameson, Vanguard, Allstate, JBL, Eli Lilly, Bristol Myers Squibb, Centrum, Earth’s Best and awareness campaigns for COVID-19. Alongside freelancing, Calvin wanted to bring all he learned in corporate advertising back to his community so in 2016 he started two companies, Crown Jewel Beverage, a Caribbean inspired beverage company, and Paper Plus Rocket a graphic design studio. At its height, Crown Jewel could be found on the shelves of 16 supermarkets and Amazon Fresh. Paper Plus Rocket has lead creative for brands such as Disney’s Onyx Collective, Free Form Blum Consulting Partners, CDPL and Miss Jessies to name a few. Recently, Calvin led award-winning creative for Invesco at Episode Four, and also helmed campaigns for Schwab and Goldman Sachs. Calvin is an honorably discharged Navy veteran who served as an electrician on amphibious assault ship USS Ashland from 1996 to In 1998 Calvin served in special operations in Kuwait and the Gulf region. He is Guyanese born and have always had a love for art and creativity. He received his B.A. in Graphic Design from Pratt Institute.PS: None of this was written nor edited by Ai. I still believe in authentic human expression and creativity.

Experience

  1. Founder Creative Director

    Paper Plus Rocket

    Jan 2016 — Present

Education

  • Art Institute of New York City

    AOS

    2003 — 2004

  • Pratt Institute

    BFA

    2004 — 2007

Skills

  • Poster Design
  • Graphic Design
  • Branding & Identity
  • Graphics
  • Adobe Photoshop
  • Posters
  • Layout
  • Corporate Branding
  • Image Manipulation
  • Collateral
  • Illustrator
  • Typography
  • Quarkxpress
  • Indesign
  • Creative Direction
  • Digital Media
  • Art
  • Visual Communication
  • Web Design
  • Interaction Design
  • Logo Design
  • Photography
  • Brand Development
  • Corporate Identity
  • Adobe Illustrator
  • Advertising
  • Magazines
  • Concept Development
  • Integrated Marketing
  • Interactive Advertising
  • Photoshop
  • Creative Strategy
  • Brochures
  • Social Media
  • Illustration
  • Art Direction
  • Adobe Creative Suite

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Calvin Lyte — Founder Creative Director at Paper Plus Rocket in Bronx, NY, US | Unifers