Calvin Williams

About Calvin Williams

Experienced marketing analyst with proven ability in helping to manage the coordination…

Experience

1. Digital Marketing Consultant

   Wells Fargo

   Jun 2014 — Present · Charlotte, NC, US

   Consult with the Email Channel Management team to confirm and finalize marketing campaign requirements-Determine/select data sources required to meet campaign specifications-Translate marketing campaign requirements into campaign targeting/selection rules (e.g. plain English into SQL code)-Receive and QA any external data files (e.g. line of business files)-Develop expertise on campaign design and strategy-Build campaigns in IBM s Unica Campaign-Finalize campaign requirements with Email Channel Management-QA campaign build-Execute campaigns guaranteeing 100% error free work-Support analyses involving campaign response data with Email Channel Management-Work with the Marketing Execution Team and email vendor to resolve any data issues in their response data-Develop expertise on campaign results and drivers of performance.

Education

• City Colleges of Chicago-Harry S Truman College

  Associate of Arts (A.A.), Liberal Arts and Sciences/Liberal Studies

  2005 — 2006

Skills

• Mysql
• Testing
• Sharepoint
• Marketing
• Database Marketing
• Marketing Strategy
• Business Process
• Databases
• Cat1 Certification
• Microsoft Office
• Program Management
• Netforum
• Email Marketing
• Management
• Web Analytics
• Sql
• Segmentation
• Salesforce.com
• Analysis
• Avectra
• Mcts Certification
• Affnium
• Quality Assurance