Calvin S.
Thought Leader | Conference Traveler | Google Tech Innovate Spr\'25 | ICN Member | Market Research & BI Analyst | Skilled in CPG & AdTech Reporting | Certified in AI-Powered Ads, Prompt Engineering, Power BI
- Role
- Manager, Analytics - Verizon at Zenith
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Calvin S.
Professional JourneyDriven by my natural curiosity and a self-taught mastery of the analytics tech stack, I’ve transitioned from administrative community roles into a data-driven strategist type roles serving Fortune 500 clients accounts through analytic roles at award winning advertisement agencies or B2B IT firm. At Zenith, I guided CPG, retail, and fast-food clients through market-shaping insights and stakeholder-ready deliverables. With over 6 years of experience in data analytics and market research, I am a passionate and curious professional who helps clients gain a competitive edge in their industries. My goal is to always aim to create value for customers, improve business processes, and enhance the quality of decision-making.
Experience
Manager, Analytics - Verizon
Mar 2024 — Present · New York, NY, US
Lead end-to-end business intelligence workflows for Verizon’s national marketing campaigns across digital media platforms. I design and maintain interactive dashboards using Tableau and Power BI to visualize campaign KPIs such as CPA, CTR, and ROAS. My role includes architecting Python-based ETL pipelines and leveraging Power Query to automate multi-terabyte data processing—resulting in a 40% reduction in manual workloads. I ensure API integrity across DV360, Yahoo Ads, and Meta platforms while enforcing client data governance protocols. My technical leadership supports real-time decision-making and measurable uplift in paid media efficiency.
Education
Buffalo State University
Business Administration, B.S., Business Administration, Management and Operations
COOP Careers Fellowship
Data Modeling/Warehousing and Database Administration
Buffalo State University
Independent Studies-Minor Program, Digital Music Production
Skills
- Social Networking
- Public Speaking
- Social Media
- Event Planning
- Proposal Writing
- Music Production
- Nonprofits
- Research
- Marketing
- Oral Communication
- Community Outreach
- Audio Editing
- Microsoft Office
- Powerpoint
- Teamwork
- Customer Service
- Project Management
- Problem Solving
- Creative Problem Solving
- Salesforce.com
- Management
- Microsoft Outlook
- Microsoft Excel
- Microsoft Word
- Mic
- Salesf
- Communication
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