Calvin Abel
B2B Growth & Demand Generation | Paid Media, ABM & CRM Funnels | Driving Revenue-Focused Growth
- Role
- Growth Marketer at Onsurity
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Calvin Abel
I’m a Demand Generation & Paid Marketing professional with experience across B2B SaaS and Insurance, focused on turning ad spend into predictable, measurable pipeline growth.Over the last 3 years, I’ve worked hands-on across LinkedIn Ads, Google Ads, Meta Ads, and lifecycle channels like email & WhatsApp marketing, primarily for B2B and ABM-driven campaigns. My work sits at the intersection of performance marketing, CRM automation, and funnel optimization.What I enjoy most is building systems - not just running ads.Designing end-to-end lead journeys inside CRM.Aligning paid channels with sales-ready pipelinesContinuously testing creatives, audiences, and messaging to improve CAC and conversion rates What drives meUsing data to make smarter marketing decisionsUnderstanding buyer intent and optimizing for quality, not vanity metricsConstantly learning what actually works in growth - and what doesn’tI’m currently focused on growing deeper in B2B demand generation, performance marketing, and revenue-focused growth roles, while staying close to execution. Always open to conversations around marketing, demand gen, and growth strategy.
Experience
Growth Marketer
Jun 2025 — Present · IN
Education
St Joseph's University
Bachelor of Commerce - BCom, Marketing
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