Calum Covell
Head of Content @Harper James
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WORK HISTORY
Head of Content @Harper James
EDUCATION
Oxford Brookes University
BSc (Hons), Media Technology
SKILLS
ABOUT CALUM COVELL
AI isn\'t killing SEO - lazy content is. Time to fix it.AI Overviews, Copilot and a host of chatbot answers mean fewer clicks and a permanent change to the top of your sales funnel. Chase volume with unchecked generative text and you risk brand damage, legal headaches and loss of trust. The solution isn’t to fear AI; it’s to bolt it to proven marketing models and a watertight review loop.I’m Calum Covell, a content‑marketing leader who turns professional‑services expertise into qualified pipeline. After years of experimentation and optimisation, I’ve developed a robust, practical system to create results-led content that stays sharply on-target and uses AI to scale with your ambition.The pace of change is fast - and the fundamentals too easy to forget - so I aim to share- tips for scaling content without losing accuracy or tone- honest experiments with AI tools that cut research, briefing and optimisation time- candid takes on segmentation, targeting and positioning in B2B services.Let’s connect if you shape marketing for a law firm, accountancy practice or consultancy, or simply want to swap notes on the future of content and search.
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