Calum Brown

Senior Seo Content Marketing Executive @Flooring Superstore

Bishop Auckland, GB

As the in-house SEO specialist at Flooring Superstore, it remains my responsibility to manage a diverse portfolio of B2C brands, blending contemporary technical precision with creative strategy to drive measurable growth across all elements of the business. My day-to-day involves leveraging industry-leading tools (including SEMrush, Ahrefs, and Google Search Console) to unearth insights, optimise performance, and incorporate AI aspects into content written by humans (for humans). I collaborate closely with PPC and social media teams to ensure our digital presence remains cohesive, compelling, and customer-focused. With a strong grasp of data reporting, visualisation, and Excel analytics, I translate complex metrics into actionable narratives for stakeholders and team members alike. Beyond the project dashboards, I extend considerable effort to digest and administer the ever-evolving SEO landscape, embracing developments in generative engine optimisation and behavioural psychology to connect meaningfully with both B2B and B2C audiences. The end result revolves around fusing innovation with intuition, ensuring every click, impression, and conversion serves a purpose. This proven approach has yielded significant results for all associated brands, with terms ascending through SERP pages and accreditation given for a boost in sales, brand awareness, and the over-arcing halo effect. Plus, my old Land Rover brings some style to the company car park.

Edinburgh Napier University

Bachelor of Science (BSC) - Business Information Systems, Business/Managerial Economics