Mitchell Baptista
Founder Digital Marketing Specialist @Catmo Media
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WORK HISTORY
Founder Digital Marketing Specialist @Catmo Media
Marketing partner for growth-stage businesses. We cut through the noise, find what\'s actually working, and make sure you\'re smarter about your marketing by the time we\'re done. Transparent pricing, flexible terms.
EDUCATION
st. Nicolaas Lyceum Amsterdam
HAVO, Natuur & Gezondheid
University of Amsterdam
Bachelor, Media studies
Amsterdam University of Applied Sciences
Bachelor, Communication & Multimedia Design
SKILLS
ABOUT MITCHELL BAPTISTA
In 2022, I walked away from a stable agency job.Not because anything was wrong with the agency. Large agencies have real overhead, and that comes with tradeoffs. But I had a different philosophy about how to work with clients. I wanted direct relationships, recommendations driven entirely by what was right for the client, and to be personally accountable for the results.So I went solo. Direct relationships, full control over quality, campaigns I touched myself.It worked for 18 months. Then it didn\'t.By mid-2024, the cracks were showing. Too many clients, systems that weren\'t built to scale, and a business I was running entirely on my own. The result was predictable: quality slipped, and clients didn\'t get what they deserved.The turnaround didn\'t start with AI. It started with people, and with being honest about what I could realistically do alone.I stopped trying to do everything myself. Admin, reporting, campaign management. Tasks I\'d been holding onto because I thought letting go meant losing control. It didn\'t. It meant I could finally focus on the work I was actually good at: strategy.Once that foundation was solid, automation followed. Not AI first. People first. The technology amplifies the system. It doesn\'t replace the thinking.That shift changed how I approach everything. There\'s signal in almost every marketing account. Patterns that point to what\'s working and what\'s wasting budget. Most of the time, the problem isn\'t the budget or the channel. It\'s the noise: too many metrics, too many tools, too many opinions pulling in different directions. My job is to cut through it.Today, Catmo is my sandbox. Every system, every workflow, every framework. I test it on my own business before I\'d ever ask a client to trust it.If you\'re a growth-stage business owner overwhelmed by marketing, or tired of paying for reports that don\'t help you make decisions, let\'s talk.Transparent pricing. Month-to-month flexibility. One goal: make you smarter, not more dependent.
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