Cally Russell

WORK HISTORY

EDUCATION

SKILLS

ABOUT CALLY RUSSELL

On a mission to remove the waste from fashion and do good with the savings! Together is a new model, and the platform, to remove the waste generated by traditional fashion brands.Why? 30% of new clothes are never sold - this ensures that the fashion industry is the second biggest greenhouse gas emitting industry in the world! A third of those emissions can be removed by tackling over production… and only actually making the clothes consumers really want. How? Together is a new way (with the technology and platform to power it) to design, sell and deliver clothes to consumers. Our first brand This is Unfolded launched in 2021 and has grown to over 17k hyper engaged consumers, Unfolded Kids has just launched and we’ve opened up our platform to create a limited edition collection with a leading media company. Previously founded Mallzee, an insights business for enterprise scale fashion retailers to understand consumer trends. Generated over 750m customer opinions on products from 1.5m users of our products. Worked with UK retailers accounting for over 15% of retail clothing spend annually. In response to Covid created the viral sensation, Lost Stock, selling the clothes cancelled by major brands as a mystery box to support garment workers in Bangladesh. Sold 125k boxes in 7 months to support 113k people for over a month each…Keen to connect to others with a like minded view on building businesses that can have a positive impact in the world. Regular contributor for Forbes retail and a little bit obsessed by Liverpool Football Club.