Callum Smith
Paid Search Manager @dentsu
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WORK HISTORY
Paid Search Manager @dentsu
Edinburgh, GB
Responsible for leading the strategy and activation of multimillion-dollar Paid Search campaigns, for domestic and international clients. Alongside the line management of executives and associates, my role involves collaborating with wider channel teams to deliver omni-channel results for clients.My previous B2B and B2C experiences running Paid Social, Programmatic and DOOH activities, help to ensure a thorough understanding of the customer journey / full-funnel attribution, and guide any subsequent optimisations.
EDUCATION
Heriot-Watt University
Master of Arts - MA, International Business Management and Languages
Université Lumière Lyon 2
Master of Arts - MA, Erasmus Exchange
ABOUT CALLUM SMITH
Paid Search Manager at dentsu. Highly driven, multifaceted professional within the marketing and sales sphere. An easily adaptable and resilient team player, who\'s focus is on team success before individual. Bilingual English / French.
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