Calli Joy Novak

About Calli Joy Novak

Hi, I’m Calli! I am a unique, dependable, hardworking Gladiator. One word I’d use to describe myself is ELITE.(keep reading) Through my experiences as a former D1 Athlete in the Big 12 Conference, I have learned what it means to be a true team player and persevere through both physical and mental struggles. I am very passionate about the things and people that I love.I am from Georgetown, Texas and am the 3rd sibling of 4. My faith is extremely important to me as well as my family. I’ve been in sports my entire life, as it was my first big passion. My dad was in the NFL, and all my siblings played college ball. My dad taught us that “you can do anything you set your mind to”, and that’s exactly how I’ve lived my life. I achieved everything I ever dreamt of as “TCU Volleyball Player #16 Calli Novak”, and now it’s time to chase after “Designer and Brand Owner Calli Novak”. ‍ (the good stuff) My second passion is Fashion. I got my degree in Fashion Merchandising at Texas Christian University and dream of launching my own clothing brand. I have a Masters in Marketing/MCOMM from SJSU. I love content creation, fashion design, fashion styling, and fashion marketing. My love for fashion comes from my mom, as she had her own boutique when I was a kid. It\'s always been so intriguing to me how confident someone can feel by what they put on their body. I love to style people, teach them how to do their makeup, and help people flourish into their most confident selves by learning how to do these things. Fashion is an avenue i\'ve been able to do that through as well as thrive in. The way I\'m able to express myself and inspire through my own style allows me to shine my light. My style turns heads but my soul turns hearts. That\'s what I want to deliver through my future brand. That by adjusting what is seen on the outside actually brings out what was on the inside all along– BEAUTY! 🥳I look forward to getting to know you more, make connections, and grow in any and every area I can as I pursue my next big dream. Future fashion designer & entrepreneur right here!

Experience

1. Brand Marketing Specialist

   Lenus

   Jun 2025 — Present · New York, NY, US

   Lenus partners with the world’s best health and fitness coaches to power their growth. Fusing together our innovative tech, strategic expertise & human connection, we’re fully equipped to handle the business of coaching, so that coaches can focus on delivering real value to their clients.

Education

• Texas Christian University

  Bachelor of Science - BS, Fashion Merchandising

  2016 — 2020

• San José State University

  Master of Arts - MA, Multi/Interdisciplinary Studies