Callie Murphy

About Callie Murphy

With more than a decade of experience leading high-impact influencer marketing, events and public relations programs, Callie boasts a proven strategic vision, team leadership, and deep industry expertise. She is known for blending creativity with data-driven decision-making, mentoring high-performing teams, and collaborating with internal and external senior leadership to navigate fast-evolving media landscapes with clarity and confidence. A recognized leader in the PR world and member of the Public Relations Society of America (PRSA), Callie has developed and managed numerous award-winning campaigns recognized by PRSA and the Hospitality Sales and Marketing Association International (HSMAI). In 2025 alone she managed 100+ creator partnerships garnering over $13 million in ad-value equivalency and 40 million impressions.Her passion for tourism, wellness and hospitality fuels her work, grounding every campaign in authenticity, credibility, and a mission-driven approach that resonates with modern audiences. Callie boasts a diverse client roster currently including Go RVing, Explore Minnesota, Wyoming Office of Tourism, Explore Louisiana, The Town of Ocean City, and UMass Amherst.No matter the task at hand, she brings an unparalleled level of PR power, quick thinking, organization and – most importantly – positivity to every project.

Experience

1. Director of Influencer Marketing, Activations and Pr

   Bvk

   Aug 2023 — Present

   Oversee the strategic integration of public relations, influencer marketing and experiential marketing initiatives on behalf of clients and for new business in the tourism, education, and B2B industries-In 2024, Imanaged 75+ influencer partnerships, garnering over $13 million in ad-value equivalency and 18 million impressions-Manage a portfolio of 5 clients, support new business and proactively secure agency marketing initiatives-Align with go-to-market strategies and interpret brand briefs to ensure influencer and experiential activations deliver against key objectives, budgets and timelines-Identify and execute brand partnerships on behalf of clients to increase brand awareness. Previous campaigns include collaborations with AllTrails, Beautiful Destinations, Expedia, Good Morning America, Vrbo, Sports Illustrated Swimsuit, Southwest Airlines and more-Serve as an integrator with other marketing functions, including fostering positive relations throughout the agency and external partners-Manage budgets, generate forecasts and ensure the agency is adequately compensated for services rendered-Train and motivate other employees as a supervisor and mentor; contribute to senior leadership team.Relevant clients include: Visit St. Pete/Clearwater, West Virginia Department of Tourism, Wyoming Office of Tourism, and Ocean City, Maryland. Previous clients include the Dominican Republic Ministry of Tourism, Carmex, Georgia State University, Briggs & Stratton, among others.

Education

• University of Wisconsin-Milwaukee

  Bachelor of Arts (B.A.) Journalism, Advertising and Media Studies, Public Relations and Advertising

  2011 — 2015

• Universitat de Barcelona

  Bachelor of Arts (B.A.), Hispanic Studies

  2014 — 2014

Skills

• Social Media
• Facebook
• Public Speaking
• Social Networking
• Spanish
• Public Relations
• Strategic Communications
• Blogging
• Social Media Marketing
• Business Writing
• Advertising
• Ap Style
• Press Releases
• Event Planning
• Hospitality
• Customer Service
• Microsoft Office
• Time Management