Callie Eidler
Market Research | Consumer & Shopper Insights | Data Acquisition, Analysis, Management, Reporting, & Training | Supports Stakeholders in Uncovering Valuable Insights for Effective Decision Making
- Role
- Senior Associate, Research at GLG
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Callie Eidler
Passionate about delving into information and uncovering insights, I thrive on…
Experience
Senior Associate, Research
Dec 2024 — Present · New York, NY, US
Drive survey execution across industries by aligning research strategy with seamless delivery. Streamline workflows, ensure data quality, and collaborate cross-functionally to produce impactful insights Manage survey workflows across Life Sciences, Technology, Industrials, and Growth markets by supporting teams from survey design review through project closeout Streamline project management, survey programming, and fielding processes by leveraging Creatio and Decipher to track project status and optimize survey execution Ensure high-quality respondent experience and data integrity by conducting extensive link testing, reviewing survey logic and flow, and cleaning respondent data Assist in data analysis and reporting by creating and finalizing cross tab specifications to accurately reflect key data cuts and project objectives Deliver timely and actionable insights by managing sample distribution with internal Fieldwork teams and third-party panel providers, while partnering closely with cross-functional teams including Quality Review, Data Processing, Reporting and Analytics, and Advanced AnalyticsII Expertise IISurvey Workflow Management, Process Improvement & Optimization, Quality Assurance & Data Integrity, Data Analysis Support, and Cross-Functional Collaboration
Education
SUNY Geneseo
BS, Business Administration
2007 — 2011
Pace University - Lubin School of Business
MBA, Marketing Management
2012 — 2015
Skills
- Coordination
- Outlook
- Forecasting
- Tumblr
- Management
- Microsoft Office
- Sales
- Stattools
- Problem Solving
- Access
- Market Research
- Editing
- Alcoholic Beverage Industry Reporting
- Iri
- Nabca
- Reading Comprehension
- Microsoft Word
- Simmons
- Writing
- Powerpoint
- Microsoft Excel
- Process Management
- Decision Modeling
- Microsoft Powerpoint
- Organizing
- Qualtrics
- Excel
- Social Media
- Publishing
- @Risk
- Precision Tree
- Critical Thinking
- Clerical Work
- Decision Making
- Research
- Spss
- Customer Service
- Time Management
- Nielsen
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