Callie Troutman
Associate Director, Omnichannel Marketing @Kite Pharma
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WORK HISTORY
Associate Director, Omnichannel Marketing @Kite Pharma
EDUCATION
Baylor University
BA
Teachers College of Columbia University
Master of Science - MS
The George Washington University
MPH
Universiteit Maastricht
General Studies
SKILLS
ABOUT CALLIE TROUTMAN
I lead go-to-market and lifecycle marketing strategy for healthcare companies that need to translate complex clinical science into clear value for patients, providers, and commercial teams.With clinical credentials as a Registered Dietitian Nutritionist (RDN) and Certified Health Education Specialist (CHES), plus 10+ years developing product marketing strategies across healthcare, I bring both clinical credibility and commercial thinking to product marketing leadership. I specialize in upstream positioning work, go-to-market strategy, and lifecycle engagement programs that drive adoption, retention, and behavior change.I\'ve led strategy for 17+ patient support programs and product launches across major pharmaceutical and health tech portfolios, partnering with product, clinical, research, and commercial teams to turn market insights into scalable marketing strategies. My approach combines voice-of-customer research, behavior science models, and patient journey mapping to inform positioning, messaging, and engagement strategy across the product lifecycle.Strategic Marketing Expertise- Upstream Marketing: Positioning, messaging, competitive strategy, market insights- Go-to-Market Strategy: Launch planning, service design, cross-functional coordination- Lifecycle & Engagement Marketing: Customer journey optimization, retention strategy, behavior change programs- Portfolio Marketing: Product portfolio strategy and optimization- Team Leadership: Managing cross-functional strategists and setting quality standardsClinical & Behavioral Foundation- Registered Dietitian Nutritionist (RDN) with clinical training across chronic disease management- Certified Health Education Specialist (CHES) with expertise in behavior change models- Health Literacy certification and expertise in accessible, patient-centered communicationI\'m passionate about healthcare companies—from health tech to life sciences—that combine strong science with thoughtful product strategy to meaningfully improve health outcomes.
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