Callie Andersen

About Callie Andersen

Accomplished Marketing Coordinator with 5+ years of experience in marketing campaigns…

Experience

1. Marketing Coordinator

   Restorative Dentistry Group

   May 2023 — Present · Broomfield, CO, US

   As a marketing coordinator, I support all marketing efforts within our team for our six office locations. Some of my most highlighted tasks are:Events + Experiential Marketing-led the coordination, communication and day-of event schedule for participation in community events-generated leads and promoted brand awareness in different communities by creating campaigns to track lead progress-designed promotional collateral to display with a specific CTA supporting event campaignSocial Media Management-managed 14 social media channels across various platforms such as Facebook, Instagram, TikTok and LinkedIn-readily responded to comments, reviews and dms in reputation management efforts-spoke to followers and demonstrated copywriting in \'voice\' of RDG-wrote copy/produced and scheduled posts/mastered the use and practice of a Hubspot social calendar-managed and encouraged engagement with giveaways occasionally across socialsHubspot CRM tool-became proficient in Hubspot as a CRM tool for data entry, campaign management, lead generation, workflow automation, data analytics, report building, social media management, etc-maintained B2B relationship with other dental clinics to encourage referral marketing by organizing and producing gifts personalized to each doctorGraphic Design-designed various graphics, flyers, social posts, handouts, t-shirts, etc. using Canva and Adobe Illustrator displayed on multiple media forms such as mobile, desktop, and print-created marketing collateral and maintained B2B relationship with printing services company

Education

• The University of Kansas

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

  2018 — 2022

• Tri-Center High School

  High School Diploma

  2014 — 2018