Callie Threadgill

About Callie Threadgill

Accomplished business professional with over 20 years of experience in innovation…

Experience

1. Sr Manager, Digital Client Experience

   SEPHORA

   Jan 2019 — Present

   Project managed the sundowning of the digital partnership between Sephora and JC Penney- including developing coms plans, constructing client experience plans, creating technical dependency Gantt charts, and presenting the insights to Sephora leadership. · Worked with the Vice President of Growth Initiatives to develop strategic projects to expand Sephora’s reach on both digital and brick and mortar spaces. · Coordinated multiple e-commerce initiatives with cross-functional teams in site production, IT, merchandising, and marketing across both companies to optimize site experience for Sephora’s products on SiJCP.com. Including: gathering insights from stakeholders, organizing working sessions, collection and analyzing data, and documenting and communicating key milestones, decisions, migrations, and deliveries to leadership · Developed white-glove product set-up plan for A++ launches resulting in the first-ever same-day launch of a new brand (Rare Beauty by Selena Gomez) on Sephora.com and JCP.com · Enabled “Shop the Collection” functionality on JCP.com to mimic the “USE WITH” functionality on Sephora.com to drive an increase in AOV · Developed new end-to-end processes that improved time to site execution from an average of 32+ days to 4 days, resulting in compliance with the digital business objectives for the first time in the partnership · Manages SiJCP offshore product production team to troubleshoot technical issues, ensure processes are followed, and deadlines are met · These contributions and optimizations helped SiJCP.com see double-digit comps every year from 2017-present

Education

• Texas McCombs School of Business

  Master of Science - MS, Technology Commercializtion

• Centenary College of Louisiana

  Bachelor of Business Administration - BBA, Finance, General

• University of Oxford

  Associate's degree, Economics

• Northwestern University - Kellogg School of Management

  Professional Certification, Program management

Skills

• Marketing Strategy
• Advertising
• Business Planning
• Business Development
• Market Research
• Training
• Content Management
• Sales
• Leadership
• Crm
• Microsoft Office
• Creative Direction
• Marketing
• Business Strategy
• Digital Marketing
• Public Relations
• Brand Strategy
• Digital Media
• Portfolio Management
• Nonprofits
• Search Engine Optimization (SEO)
• Social Media Marketing
• Event Planning
• Customer Relationship Management (Crm)
• Event Management
• Customer Service
• Strategic Partnerships
• Management
• Social Media
• Budgets
• Contract Negotiation
• New Business Development
• Adobe Analytics