Callie Silvestri
American Marketing Association Member @American Marketing Association
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WORK HISTORY
American Marketing Association Member @American Marketing Association
Participate in professional development opportunities centered on brand strategy, digital marketing, and consumer behavior- Network with marketing professionals and peers to gain insight into industry practices and career paths- Apply classroom concepts to real-world marketing discussions, case studies, and experiential learning
EDUCATION
University of South Carolina
Journalism, B.A.J.M.C., Advertising
ABOUT CALLIE SILVESTRI
Hi! I’m Callie Silvestri, an Advertising major with a Sports Media minor at the University of South Carolina, passionate about brand strategy and account planning. I combine consumer insights with creativity to design campaigns that engage audiences in sports, wellness, and beauty while maintaining a 4.0 GPA and developing leadership, marketing, and strategic communication skills. As President of Carolina Girls Who Walk, I lead social media strategy, grow community engagement, and secure brand partnerships with companies such as Celsius, HOTWORX, and Create Wellness. On Zeta Phi Eta’s Social Media Committee, I create and manage campaigns to strengthen the chapter’s brand presence. As a University 101 Peer Leader Plus, I mentor first-year students both academically and personally, fostering growth, collaboration, and community. I thrive at the intersection of creativity, strategy, and insights, turning audience understanding into campaigns that deliver measurable impact, and I am currently seeking a Summer 2026 internship in Connecticut or New York to contribute my skills in brand strategy, account planning, and integrated marketing. Portfolio: calliesilvestri.my.canva.site
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