Callie Flolid
Senior Manager, Guest Marketing Strategy at Target
- Role
- Senior Manager, Guest Marketing Strategy at Target
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Guest Marketing Strategy
Nov 2023 — Present · Austin, TX, US
Lead guest-centric marketing strategies for the Home business at Target driving brand equity, consumer relevance, and business growth.• Leverage Home category expertise and trend/consumer insights to inform strategy and execution.• Deliver annual, quarterly, and monthly marketing strategies that align consumer, brand, and business outcomes.• Represent Marketing in senior forums, aligning stakeholders on priorities and deliverables.• Partner across Marketing, Digital, Loyalty, Media, Merchandising, and Finance to deliver integrated strategies.• Build external brand partnerships to co-develop marketing plans that strengthen engagement and mutual results.• Manage and optimize a $100M+ marketing budget, ensuring ROI and alignment with pyramid & enterprise growth goals.• Anticipate and action on risks and opportunities using guest, competitive, industry, and cultural insights.• Provide strategic leadership and mentorship, enabling teams and peers to deliver high-impact results.
Education
London College of Fashion, University of the Arts London
Study Abroad Experience, Fashion Merchandising & Communications
2011 — 2011
Iowa State University
BS, Apparel Merchandising, Design, & Production; Public Relations/Event Management
2008 — 2012
Skills
- Management
- Customer Focused Marketing
- Microsoft Office
- Social Networking
- Fashion Photography
- Fashion
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.